Change

Make People Think You’re Crazy

Posted in Change on October 6th, 2011 by admin – Be the first to comment

It’s one thing to act crazy, it’s another to go crazy. When Civil Rights Freedom Fighter Fred Shuttlesworth told the late Rev. Dr. Martin Luther King, Jr. history wouldn’t be kind to him if he didn’t take chances, I’m sure they looked at Shuttlesworth sideways. When he returned to his home after the Klan tried to bomb it, people were sure he had lost his mind.

Each time Apple pioneer Steve Jobs told an engineer, the product wasn’t good enough, create the impossible, some surely wanted him fit for a straight jacket. And one can only imagine how uncomfortable some people were when he introduced the Mac, iPod, Nano, iPhone and the iPad.

Legal Scholar Derrick Bell quit more jobs to protest unfair practices than some people have in a lifetime. He was the first tenured Black Law School Professor at Harvard.

All three men were considered crazy by some of their peers. They didn’t color in the lines. They didn’t let naysayers, negativity or neglect affect their agendas. They did what they were put on Earth to do. Approval wasn’t necessary. They did not conform.

Difference, diversity and divergent thinking are integral parts of greatness. All three men walked different paths yet they clearly cross in the fight for freedom and access.

Their deaths are three legs on a stool. By fate, one wouldn’t have gone without the other. Don’t cut any of their legacies short or the stool won’t have a leg upon which to stand.

Make people think you’re crazy and history may remember you more fondly. Heck, you’ll get noted for standing out quicker than you will for fitting in.

Clay Shirky Here Comes Everybody

Posted in Change, Clay Shirky, Dr. Syb, Here Comes Everybody on March 28th, 2009 by sybril – Be the first to comment

I haven’t had a chance to read this book yet. I’m so behind. However, I’m showing this video to my class.

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Blogging Blind

Posted in Change, New Media, traditional media on September 17th, 2008 by sybril – Be the first to comment

This morning I had my first eye exam in about seven years. Fortunately, I still have 20/20 vision, however, right now, my vision is sorely hampered. My eyes were dilated. The Doctor suggested I read a magazine until the eye solution started to work. Of course, that wasn’t possible because my focus was changing by the second. So, I decided to use my recorder application on my iPhone. I recorded my thoughts instead of writing them. I responded to a disruptive technology by adapting. This is what traditional media have got to do. It’s not a matter of trying one thing and then saying, “okay, we’ve tried it and it’s done.” That is a completely unrealistic and unacceptable approach.

The traditional media have had their “eye dilated.” They can’t see things the same way anymore. Things are out of focus. For a time, they couldn’t and or wouldn’t see the value of the new media. I wanted my notebook and paper so bad when I couldn’t see but I was forced to record my voice instead.

As I sat in the chair in the doctor’s office, the notion of The Audience 20/20 Manifesto was birthed. Traditional media must be transparent and allow the audience to see exactly what they are doing, how they are doing it and why they are doing it. The last point lends itself to the notion of objectivity which I will explore more deeply at another time. Suffice it to say, that our colleagues in Europe dislike the American media in some ways because they disclose their biases in the press whereas we do not do so formally.

At any rate, back to the idea of transparency. In television news, local stations are still teasing stories. This is an insane practice when I as a viewer can google the answer immediately and then bypass the news completely. A better strategy may be to tease the fact that you have resources and ways to investigate the story that they audience may not know.

When choosing story ideas, let the audience know why that story was selected and why others were not. Put some of the stories you don’t chooose to cover at large, on the Intenet. I made some of these suggestions, years ago and many others have said the same.

The media as well as the faculty at America’s colleges and universities are now facilitators. We need to give people ideas about what to think about and then where they can gain more in-depth information and insight.

The fundamentals have not changed. Good journalism is good journalism. However, much of what is being produced today isn’t journalism, it’s sensationalism, think Pulitzer versus Hearst. If traditional media will continue to produce compelling, well thought out pieces, the audience will consume it and pursue a deeper understanding.

It’s funny, when you can see clearly, you take a lot of things for granted. When your vision is suddenly and unexpectedly blurred for a prolonged period of time ( I still can’t see clearly as I type this entry) you are forced to adapt. Embrace the change. More on the Audience 20/20 Manifesto to come.

ONA '08 Ends

Posted in Change, New Media, ONA '08 on September 14th, 2008 by sybril – Be the first to comment

Well, the ONA ’08 conference has officially ended. Now, the real work continues. What new strategies should one implement? My suggestion is always to try one thing and store the other ideas for later use. I have already joined Friendfeed.com which I blogged about in my live blogging session on Robert Scoble. I also took the time to update my linkedin profile. So many people get overwhelmed by the very thought of new media technology and tools. This is no longer acceptable. I know I have to read more, play more and really get more adept with new media tools. At least, that’s what I encourage others to do.

I have to review my notes, touch base with some friends to get their notes, get some new software, figure out how to help my students get comfortable with some of these concepts and keep on moving because standing still is NOT an option.

Below is one more thing I decided to at least look at this morning. It’s a website that allows you to compare concepts and then embed the chart code on your site. It’s TwistFlaptor.