Yochai Benkler is the Jack N. and Lillian R. Berkman Professor of Entrepreneurial Legal Studies and Co-Director of the Berkman Center for Internet and Society at Harvard University. He is the author of The Wealth of Networks: How Social Production Transforms Markets and Freedoms. (So far, it is a DENSE and at times repetitive read. I’ll decipher and let you know what he says.)
Professor Benkler was also a featured speaker at the Open Video Conference. He talked about how a person’s perspective can be more important than intelligence or genius. This is has happened because the Internet has given more people a way to participate. The access is allowing people who typically would have been ignored a voice.
He said the obvious, things are moving so fast that if you or your company are standing still you will be run over or passed over. This is a participatory culture, any and everyone can participate. You can blog, upload photos or videos, make comments, text, email, or contribute in any number of ways. He talked about how ownership no longer means authority. This is a very difficult pill for many who used to be in control to swallow.
As a matter of fact, I happened to be on the Open Video website on Sunday, June 21 and listened to someone say, traditional media and companies are not dinosaurs, they “are vicious, mean blood sucking beasts trying to create business models to put others out of business.” That’s deep, huh?
Anyway, I asked Professor Benkler to break his ideas down, what he talks about academically, in a way that everyone can understand. Here’s what he said in less than 60 seconds.